Iroquois essays

Iroquois essays Theories of literature demand the reader separate the author from the story. Millions of students engrain the mantra of the author is not a character in the novel into their memory or risk failing the most basic of English courses. While the author may not directly play a role in the novel, he does create a picture of a certain time and culture Therefore literature represents culture, especially in folklore and religious stories. This is true in the case of the creation myth; what a person believes about his creation provides insight to his cultural and personal beliefs. Comparing and contrasting the creation stories of the worlds three main religions with the creation myth of the Iroquois nation illustrates this link between culture and creation of a society. Within the stories of creation the reader gains insight to the use of symbolism in everyday life, the role of gender within society, religion as well as human relations with the earth itself. The similarities in the creation stories of several cultures can be attributed to the fact that the Judeo-Christian and Islamic versions of the creation are one in the same. The Quran does not retell the creation story; rather it makes comments and corrections on the previous Judeo-Christian creation. Therefore the symbolism between the three cultures and time periods is one and the same. This leaves many of the symbols in the works, however interesting and significant to the text, irrelevant to the topic of this paper. The only time a compare or contrast in symbols will be mentioned is when the Quran specifically addresses a change to the creation story as seen in the first five books of the Bible/Torah. The purpose of this work is to stress the symbolic significance in the Iroquois creation myth in relation to those of the East/Western religions. Readers of literature may assume the works of other cultures are a word for word account of what is meant....

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Differences between Ethics and Law From Bioethical Point of View Essay

Differences between Ethics and Law From Bioethical Point of View - Essay Example Although there is a boundary between laws and ethics, the boundary does not separate them sufficiently. This paper seeks to define law and ethics and in the process try to bring out the difference between the two. Ethics comes from the notion of rights and wrongs within a given society. These wrong and rights are based on actions we would expect others to do for us in return. We are thus forced or expected to do to other people, as we would wish them to do to us. With time, these expectations have been developed into principles that define ethics in a given society. On the other hand, laws are developed and imposed by the government to enhance harmony among members of a given society1. This implies that laws are generally accepted in a given society as guiding principles if they create a difference between wrongs and rights. The government, through peoples representatives, creates laws for a given society and not the vice versa. For these laws to be generally acceptable, they must fu lfill the society’s requirements for wrongs and rights. Laws are therefore developed from existing ethics and imposed by the government to mediate the relationship between members of a particular society. An example of a common ethic in medical practice is treating emergency cases urgently. A similar law created by the government would state that all emergency cases brought to a hospital should be attended within the shortest time possible. The law would continue and give penalty for defaulters. Similarly, ethics have attached consequences that stipulate actions to be taken on defaulters. Laws are therefore developed from existing ethics for them to be generally accepted by a given society2. The development of laws from existing ethics implies that laws are just extensions of ethics and hence related. Due to general acceptance principle, ethics are unwritten rules that mediate between people of a given society. On the other hand, laws have a wider coverage and varied interpre tations that require preservation in writing. Ethics of a given society do not require to be kept in a written format since people are aware and ready to commit to them. Ethics are therefore established on people’s conscience eliminating the requirement of written a document. For a code of conduct to be accepted as an ethic in a given society, people must have the ability to recall it when a need for application arises. Therefore, some institutions have a written document that stipulates the code of ethics that must be upheld by the members of such institution. For example, health institutions have a code of ethics document for medical practitioners. Elimination of ambiguity and preservation are the two main reasons for writing down laws. Ethics on the other hand are preserved in people conscience and passed from one generation to another. This factor weakens the difference between written and unwritten rules. Writing of laws is done objectively while ethics are preserved in people‘s consciousness for a similar objectives. This implies that the existence of laws as written rules and ethics as unwritten rules does not create sufficient difference between the two implying that laws and ethics are similar. Laws have to be approved by all arms of the government before being put into application. On the other hand, ethics do not require approval by any party since they are generally accept

Homemade Lava Lamp Essay Example | Topics and Well Written Essays - 500 words

Homemade Lava Lamp - Essay Example Subsequently add 10 or more droplets of the selected food colouring to the mixture in the bottle until a rich colour is seen. In understanding how the lava lamp works, the first step would be to understand that oil and water do not mix. They are insoluble. The main goal in the liquids used in the lava lamp is to obtain two liquids that have very close densities but are insoluble in each other and that is why oil and water are most preferable (Cothron et.al 4). Oil and water will not mix in the experiment as water is made up of highly charged compounds while oil is made up of long carbon chains that have no charge. As a result, the water molecules are not attracted to the oil molecules hence rendering the two liquids immiscible. The immiscibility of the two liquids causes the separation that will be seen in the experiment just as observed in our everyday life such as the kitchen sinks and oil spills. Further, the oil being less dense than water will float on top of the water as will be exemplified in the experiment. The baking soda used in the experiment contains sodium bicarbonate. Baking soda is technical ly both basic and acidic. When the baking soda is mixed with water, a chemical reaction is formed that releases carbon dioxide gas (Heuer, 10). Carbon dioxide gas is produced in a bubbling manner which is seen in the coloured fluid that is in the bottle. Food colouring is used to merely add colour to the experiment. When added, the food colouring falls through the oil and mixes with the water at the bottom giving it the particular colour of choice that is to illuminate at the onset of the chemical reactions in the

Mathematical Tasks Math Problem Example | Topics and Well Written Essays - 2000 words

Mathematical Tasks - Math Problem Example which is 4. Then we have 14 x 4 -= 56cm Similarly, CD = 15 x 4 = 60 cm The perimeter of CDE then becomes 60+52+56 = 168cm Measurement as a mathematical object is also very necessary in this mathematical task where the measurement units are given in centimeters. Mathematical process like connection where mathematic ideas interconnect and build on one another to produce a coherent whole has highly been applied on this task. Mathematical processes like representation is also very important as it helps the learner to organize, record, and communicate mathematical ideas. Geometric reasoning. (ii) Chapter 3 is about geometric reasoning. Basing on task 3.3.3 the following mathematical task has been formulated. B A C To construct a circle inside the triangle to touch the side of the triangle which is generally termed as an inscribed circle, then there is a lot of geometry involved (Bates, 1979). This can be done as follows: - (a) Bisection of angle BAC and extending the bisecting line to a point, p. (b) Bisecting the angle ACB and extending the bisector to a point, m. Where the two bisecting lines meet, say point O, becomes the centre of the circle. With a pair of compasses, you pin at the meeting point of the two lines and draw a circle that touches the vertices of the triangle ABC. This is what is called an inscribed circle. This can be shown in fig,1.2 below: - B o A C Measurement as a mathematical tool is highly used here. The length of the sides of the triangle can be measured as well as the radius of the inscribed circle. Reasoning and proof are mathematical processes that are also applied on this mathematical task. It is only...A mathematical task like the one below entails many more mathematical objects apart from geometry because algebra can also be involved. Measurement as a mathematical object is also very necessary in this mathematical task where the measurement units are given in centimeters. Mathematical process like connection where mathematic ideas interconnect and build on one another to produce a coherent whole has highly been applied on this task. Mathematical processes like representation is also very important as it helps the learner to organize, record, and communicate mathematical ideas. Measurement as a mathematical tool is highly used here. The length of the sides of the triangle can be measured as well as the radius of the inscribed circle. Reasoning and proof are mathematical processes that are also applied on this mathematical task. It is only through concrete reasoning and proofing what you reason by for example bisecting the angles that one comes to see that the circle touches the sides of the triangle but not the vertices. Use of mathematical tools like a pair of compasses, calculators and rulers has also been highly applied to solve this mathematical task. Mathematics thinking and language is highly exercised and mathematics ideas expressed precisely. (iii) In chapter 4 which is

Academic debate Essay Example for Free

Academic debate Essay There has been considerable academic debate concerning the emergence and meaning of globalization with differing views ranging from those who believe that there has been no change to what already existed with previous trade and movement across nation states to those who believe that the consequences of globalization can be felt everywhere and that the sovereignty of nation states has been greatly diminished. It is argued by those such as Modelski that the world society today is global in direct contrast to all other historical societies and for David Held (1) globalization is about a significant transformation resulting in local communities linked to global actions (1). This paper does not delve into the debate about the theory of globalization, rather it focuses upon the infrastructure of the UN in terms of governance of world affairs. During his leadership as UN Secretary-General Kofi Annan sought to define a new role for the United Nations at the centre of ‘global governance’ (Held and McGrew 1). In response to the onset of globalization there are those, including Rosenau (8) who believe that a new complex multilateralism is evolving as a system of global governance. In the absence of a world government Rosenau (8) believes that the concept of global governance is the most apt description of the system that decides who rules and governs across the international community. This evolution has been made possible following a number of significant events over the past two decades. Firstly the end of the cold war opened up opportunities for new ways of governing at the global level. Secondly there was a massive increase in global issues such as the environment (for example climate change), health (for example the HIV / Aids epidemic) and consumerism that was affecting the way that world affairs were being run. These changes to global affairs has convinced the advocates of global governance that the traditional geopolitical management of global affairs with its hierarchical forms of management is unsuited to the challenges and tasks that are now emergent and that new forms of global governance need to be introduced. The common arguments against global governance include the inequalities of power between states, the structural privileging of the interests and agenda of global capital and the technocratic nature of the global policy process (Held and McGrew 13). In general there are three principle explanatory accounts of global governance: liberal institutionalist, realist and neo-Gramsic. Each attempt to explain how governance works beyond the national state but there are considerable differences in their epistemological frameworks which are a reflection of their interpretations of the social world as well as difference assumptions about world politics. Liberal institutionalism argues that governance beyond the state is endemic (Held and McGrew 12) because of the important benefits that global institutions can bring to individual nations, for example the functional benefits of a global health organization. Liberal institutionalists believe that international institutions ‘empower governments rather than shackle them’ (Keohane 13) . Realism finds that governance beyond the nation state depends upon the policy interests of the most powerful states, which means that the global institutions can have little autonomy or power as their function is primarily to advance the interests of those more powerful states (Held and McGrew 12) and thus the inequalities of power between the states is highlighted. Neo-gramsican theories share the bases of the realism theory however they consider the structural imperatives of globalizing capitalism as the key component. This theory states that the conduct of global governance is underpinned by the expansion of globalizing capital through the dominant forces, i. e. the US and therefore the global institutions are merely instruments to obtain this objective at the expense of the welfare and environment of the global communities. There is concern that the there is an insurmountable deficit within the current capacity of global governance to address the pressing global issues of poverty, health, environment, security and welfare. In practice this can imply a criticism of how the United Nations is structured and functionally operates, and essentially makes the presumption that the UN is ineffective (Luard 1). The United Nations Organization (UN) is an international organization that brings together 191 states in a voluntary forum to consider all affairs – such as security, living conditions, affecting the global population. The structure consists of the General Assembly, the Security Council, The Economic and Security Council, the Trusteeship Council, the International Court of Justice, the Secretariat and the UN System (www. un. org) . This paper focuses on the operations of the UN System. The United Nations has a number of organizations formally within its system as ‘specialized agencies’ – although in reality they are largely autonomous from the central UN, for example the World Health Organization (WHO), the International Labour Organization (ILO) and UNESCO. These specialized agencies are linked to the UN through cooperative agreements have wide-ranging international responsibilities in the economic, social, cultural, educational, health and related fields. Some of them, like the International Labour Organization and the Universal Postal Union, are older than the UN itself (www. un. org) . All these organizations have their own governing bodies, budgets and secretariats. Together with the United Nations, they are known as the UN family, or the UN system. Together, they provide technical assistance and other forms of practical help in virtually all economic and social areas. The reform of the UN is an issue of constant debate, although only the member states have the power to implement any changes so it must be driven through them. It can be argued then that the UN is not a global organization, rather it remains an inter-governmental organization as it can only develop so far as the member states will allow and they will always weigh development against their own self interest. However this reality is in comparison with the global expectation placed upon the UN and Bernhard (213) believes it is this contradiction in reality and expectation that causes the UN to over stretch itself. Bernhard (213) presents three scenarios for the future of the UN. Firstly that the UN system will weaken, and ultimately fail in the members states withdrew participation and secondly that the UN could develop as a sort of world government with the institutions forming a central coordinating role of the global governance process and ultimately leading to the loss of nation state autonomy. The third scenario seems more plausible, that the UN will remain as an imperfect instrument in need of reform but also an important global organization. This itself requires examination of a number of issues, namely whether it takes on a role as actor in its own right or continues to be held to member state autonomy. The leadership of Koffi Annan as the Secretary General has had some impact on the pace of UN reforms. At the Millennium Summit in 2000 he called for members states to reorganize the UN so that it could be better equipped to meet the challenges that globalization brings . However in practice the extent of the UN reform appears modest and Bernhard (214) makes the distinction between internal reforms of the UN’s by-laws which are easier to achieve than constitutional changes, which would require changes to the Charter. The complexity of the UN system doesn’t allow for reforms to be made easily. Every amendment needs a two-thirds majority in the General Assembly and the ratification of two thirds of the member states, including the five permanent members. Therefore the permanent members have a high level of strength and can block any reforms, although to be fair they would need the agreement of more than 120 UN members for their own projects to succeed (Bernhard 242). Koffi Annan (Bernhard 243) drew attention to the institutions of the UN being unfit for the present day purpose as they had been created for an inter-national rather than global world. The UN system has resulted in a tradition of decentralization, along with a steady growth of new agencies. It is this situation that draws critics to argue that there are overlaps and duplication of effort and irrational allocation of resources (Ziring 464). There is no world budget to deal with economic and social affairs and each UN agency are responsible for their own budgets and programmes, subject to the limitations of the collective will of their members. Ziring (464) argues that the Economic and Social Council has not fulfilled its central coordinating function, being mainly consigned to discussion and liaison and he makes the important statement that the most formidable barriers to improved functional co-operation between the agencies are in fact political and budgetary, not organizational. This would then mean that the UN reforms should be focused on gaining the collective political and economic will of member states rather than introducing organizational changes alone.

The Marketing Planing Process Marketing Essay

The Marketing Planing Process Marketing Essay Just as a healthy skin requires the proper pH balance to flourish, a strong brand like NIVEA requires a marketing plan that must find the right balance to built consistency all around the world. Beiersdorf the German manufacturer has mastered this balancing act with all the skill of an Olympic gymnast. This has made NIVEA the most recognised skin and beauty care brand in the world NIVEA crà ¨me was first introduced by Beiersdorf in the year 1911. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care for men and women. NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments, always nursing the core mother brand NIVEA. NIVEA brand has now extended to more than 15 products ranges extending from sun care to facial moisturisers, deodorants and shower products. Beiersdorfs (BDF) Cosmic division decide to have an eye the NIVEA brands growth since last few years. NIVEA is the largest cosmetics brand in the world and it competes against the major brands from the European markets. South and Central America, Eastern Europe, and Asia were the new targets of company to expand the NIVEA brand. NIVEA had created a number of new sub-brands that broadened the companys offerings. Sales in Beiersdorfs cosmic division is primarily driven by NIVEA, grew from à ¢Ã¢â‚¬Å¡Ã‚ ¬1.4 billion in 1995 to à ¢Ã¢â‚¬Å¡Ã‚ ¬3.8 billion in 2005.Source http://www.thetimes100.co.uk/ NIVEA is coming up with a new range of MEN care products NIVEA for MEN Q10 range. This report will start with a situational analysis and then will conclude with a marketing plan for NIVEA. SITUATION ANALYSIS Macro environmental factors for NIVEA are analysed to carry out the situational analysis. The PESTEL factors are: POLITICAL Government stability Foreign trade regulations and taxation policy Privatization and the Security measures For NIVEA and skin and beauty care industry the political factors can be: NIVEA as a skin care industry manufacture must produce safe products that do not contain any harmful substance or are harmful for the consumers. For example SAFETY ASSESSMENTS-The manufacturer or supplier of the cosmetic product is responsible for ensuring it is safe and each cosmetic must be assessed for safety by a duly qualified safety assessor before it is made available to the public.(Ref 1) Foreign Trade Policies and regulations over the imports/exports of products can act as a barrier for such companies. For example in countries like Iraq there may be high taxes on import of such goods or if the company plans to open a manufacturing unit in a country the political laws may not permit to do so The political challenge is that NIVEA needs to follow the all the different government leadership styles in various countries where it performs its operations. As in some countries the availability of raw material or some drug content to be used in manufacturing may not be allowed to produce or import. ECONOMIC Interest Rate Unemployment and inflation For NIVEA and skin and beauty care industry the economic factors can be: Due to the volatile interest rates and the slump in the financial markets in 2007 most of the companies had to face financial crisis. NIVEA also had to make sure that these factors do not affect the sales and lead to crisis. NIVEA has to abide by (The Control of Misleading Advertisements Regulations 1988) and follow the rules set by Advertising Standards Authority. Their adverts should be clear and not mislead the consumers. The rise in the inflation rate resulted in a strong dip in the overall sales of the company. The pressure on prices generated by increasing competition in the premium skin and beauty care market resulted in reduced prices and hence reduced profits. This was a major concern in the company and also the industry. SOCIAL Population demographics Income distribution Lifestyle changes and Consumerism. For NIVEA as skin and beauty care product manufacturer the social factors could be: Consumers have become more cautious about their skin and the way they look. Men/Women both equally are paying more attention towards their looks and are keen to use the products that could help enhance their skins textures. The income distribution plays a very vital role, NIVEA has tried to target consumers at all the different levels from 18-60. Deodorants and other facial products are used by customers of 25-50 years of age irrespective of the gender. Men use after shave and balms to have smooth shaves and looks. On the other hand women use facial creams to have soft skin and glowy looking skin. Anti wrinkle and crà ¨me for aging skin is used to target customers between 40-60 and irrespective of the gender. Different age groups use different products for their beauty and needs. NIVEA has targeted women from 13-19 with its NIVEA Visage, NIVEA for MEN exclusive men products like shaving gels, roll on, after shave balms etc. A large range of products is available for women from 25 45 years of age from NIVEA. TECHNOLOGICAL Speed of technology Rates of obsolescence Government and Industry focus on technological effort For NIVEA as skin and beauty care product manufacturer the technological factors could be: The rate at which the technological advancements take place, companies like NIVEA also has adapted quickly and improved its innovation by using better technologies and doing a lot more research. It may be possible that due to environmental factors some changes may be done in technology to save environment. For example NIVEA continuously works with its Research and Development team to make products that more useful for consumers and least harmful for environment. Technological advancements can help NIVEA to work with better manufacturing processes and units. ENVIRONMENTAL Pollutant problems Waste disposal Environmental pressure For NIVEA as skin and beauty care product manufacturer the environmental factors could be: The ambitious Environmental Protection and Occupational Safety Management System at Beiersdorfs Chilean Affiliate is being successfully adhered to in practice. This was the result of the review of the Modules I and II during the first ESMAS audit in May 2007.(Ref 3) Many different Organisations for animals keep a track that in manufacturing of such products animal prosecution is not included or animals are not used for testing purposes. Some countries have even banned these methods and impose heavy dues on the companies who follow those practices. (PETA) In the 2009 reporting year, the audit team witnessed first-hand the quality of the environmental and occupational safety measures in place at four Beiersdorf locations. During the multi-day Environmental Protection and Safety Management Audit Scheme (ESMAS) audits, the team inspected and certified Beiersdorf plants in Spain, Mexico, Thailand and Indonesia. The results were a success: all production sites were in full compliance with the international ISO 14001 (environmental safety) and OHSAS 18001 (occupational health and safety) standards for environmental and occupational safety management systems. (Ref 3) LEGAL Consumer Product Safety Act (1972) Fair packaging and labelling act (1966) Federal Trade Commission Act(1914) Magnuson-Moss Warranty Act(1975) For NIVEA as skin and beauty care product manufacturer the legal factors could be: Legal factors may include government laws, labour laws that can affect an organization: There are many laws that affect the trade practices that all the companies have to follow, NIVEA also follows all the legal issues that do not violate any act. NIVEAS CURRENT MARKETING STRATEGY NIVEA FOR MEN promoted the new launches of its products through a mixture of above the line and below the line promotion. The use of sport was a key element here, NIVEA FOR MEN supported football events at a grass-roots level through its partnership with Power league to build positive relationship with men. This helped create strong Brand Affinity for NIVEA FOR MEN among men and drive the sales. Ref 4. Above the line promotion included television and cinema adverts, this reached a wide audience. By using links with sport, NIVEA FOR MEN aimed to build a positive male image associated with male facial skin care. SWOT ANALYSIS STRENGTHS NIVEA has a good reputation and brand name. NIVEA is a Global Brand with ability to act local. The Marketing staff with the skills to help promote the above mentioned products effectively. WEAKNESSES Target customer and product range relevance was still not established. The sales and marketing techniques used by NIVEA FOR MEN was not defined clearly. OPPORTUNITIES NIVEA FOR MEN saw a rise in market share, hence an opportunity to increase the market share. Product line can be extended to procure more market share. New products could be introduced as men started buying more advanced products. Women could be targeted as they but products for men. THREATS: Cost of products and sales promotions have become the drivers for sales. Risk of competitors, since some of them have substitute products for support. Improved RD have increased the costs of the products. Lack of innovative products for men. MARKETIN PLAN FOR NEW NIVEA FOE MEN REVITALISING Q10 RANGE NIVEA FOR MEN are coming up with NFM Revitalising Q10 Range, which would help them to increase UK male skincare market. In relation to the above, a marketing plan has been developed. Source- http://www.dsh.cn/en/images/resource02_pic1.gif Set Objectives Setting clear objectives results in a successful marketing plan that must fit overall strategy of the company. In terms of NIVEA their goals were clearly defined as to continuously increase the market share in all areas through qualitative growth and to further improve our strong earnings situation. They also intend to achieve these objectives by continuing to successfully implement their Passion for Success Consumer Business Strategy. (Ref 6) MARKETING OBJECTIVES To expand the current NIVEA FOR MEN To sell more and more NFM products to women. To create NFM brand image as a reliable, user-friendly and good value for money product and to strengthen the brand value. To create oneness in the brand. MARKETING STRATEGY Focus on product development combined with an emphasis on consumer needs is a key differentiator for NIVEA FOR MEN. Strategy would emphasis on promotion of NFM products using the right marketing mix. Choice of Markets: To grow its market share and develop its product range NIVEA has chosen product development as the growth strategy. NIVEAs researches have shown that men mainly wanted skincare products that protected the face after shave. Men are willing to buy products that helped calm and soothe irritated skin caused by shaving. So this is how NIVEA came up with idea to target MEN and develop products that could fulfil the needs of men all over the world. Sales of male skincare products have grown steadily since the launch for NIVEA for Men in 1998 and 2003. The market in 2008 was worth over 117 million pounds with male facial products worth 49 million pounds. (Ref 5) Segmentation: Nivea for Men has segmented its customers on the basis of age, gender and occupation. Gender NIVEA for Men as the name suggests is an exclusive product for men. The range contains all the male products like face wash, deodorants and roll-on, shaving gel, after shave balm, moisturiser, and shower gel. Age NIVEA for MEN the new range should be targeted for men from 18- 25, 25-35 and 35 55. Income- All NIVEA for Men products are not very highly priced, keeping in mind the target customers. But some rechargeable shavers are in the premium segment for NIVEA which is targeted on 25-40, young working professionals. Generally NIVEA has targeted customers who are working professional and they need to socialize in everyday life for their business and they need these products everyday. Shaving gels, post shave balm, roll-ons and moisturisers. Targeting: On the basis of segmentation we will target the current customers of NIVEA for Men those who have been using NIVEA products already. Secondly we will also try to capture new customers who are using the substitute products on the basis of value of NIVEA for Men products and effective prices. Brand Positioning : The NIVEA for MEN Revitalising Q10 range is for the skin care to look bright , healthy and revitalised. With competitive pricing as compared to the competitors NIVEA for MEN can create a unique position in market. The formula for Q10 range is unique which contains no alcoholic content which gives it an edge over the similar products from competitors in the market. So NIVEA for MEN can position itself as the only for men exclusive range with reasonable price adding value to customer both in terms of quality and money. THE MARKETING MIX http://www.netmba.com/images/marketing/mix/mix.gif The right combination of marketing mix that is Product, Price, Place and Promotion can provide a brand the right strategy to target its customer. Let us define the marketing mix for the new NIVEA for MEN Revitalising Q10 range. The NIVEA for Men is in the launch phase of the Product Life Cycle so the product boundaries and features must have a clear definition. http://www.thetimes100.co.uk/case-study-the-use-marketing-mix-product-launch-87-303-3.php Product Customer Solution: The company has made the new NIVEA for Men range more effective and consumer-friendly. Research Work: To know what its customer wants NIVEA conducts researches through: Focus groups to listen to customer directly. Product testing with customers in different markets. Through their website a special section WHAT MEN WANT. Variety: NIVEA for Men has come up with the fuller range of products for men keeping in mind that what men want. It has NIVEA for Men eye roll-on, face wash, post shave balm, shaving gel and moisturiser. Quality: NIVEA for Men has come with a product range that provides unique quality of Q10 revitalising coenzyme that is very essential for skin. This provides NIVEA with a competitive advantage to beat the competition. Packaging: For Packaging NIVEA for Men can go for large packs which use minimum of plastic and that too recyclable. The packaging must include The packaging includes: Brand Name Instructions The Company Address Ingredients Safety Hazards Bar Code NIVEA has clearly understood the needs and wants of its male customers, there problems and so have come up with a complete solution to customers needs with the new NIVEA for Men Q10 Revitalising range of products. Place Convenience: For customers convenience it is important that the product is in range of customers that is easily approachable. Keeping in mind the target customers NIVEA for Men must aim to use as many as relevant distribution channels. Using distribution channels as B2B strategy so that the product reaches the point of sale. Main sales can be retained through large retail store and chains. Already NIVEA has different sources of sale for B2C like Boots, Tesco, Sainsburys, Superdrug, Waitrose, ASDA, Wilkinson, Morrisons, Body Care, and Savers.(Ref 7) Making availability of NIVEA for Men products at wide range of stores ensures the customer reach to these products hence customer convenience. NIVEA products are also available on AMAZON.co.uk so even more customers can be targeted through e-marketing and e-sales. Price Customer Cost : there are many factors like cost of production and transportation that affect how the product is finally priced in the market. As the product is for consumers so it must provide the right value for money to the customers in the market and attract them to buy these products. For NIVEA for Men in the launch phase NIVEA should follow the Market Penetration Pricing. The price of NIVEA for Men products would be low initially to attract maximum customers and capture a large market share. NIVEA for Men can also price its range on competitive base. As competition there are substitutes but are priced highly in the market so a lower price would help NIVEA for Men to gain competitive advantage over its competitors. Promotion Communication: With promotion we can tell are customers that what we have for them and persuade them to buy those products. For promotion NIVEA for Men can implement two types of promotions. Direct Promotion With the direct promotion that are directly paid NFM can go for TV Advertisements, Newspaper Advertisements. Indirect Promotion NFM can organise events for B2C and trade fairs for B2B customers. With Public Relation NFM can go for Press Releases where NFM can target large audience. Sponsoring some events like sports, for example NFM can join the LONDON Olympics 2012 specifically targeting the male Olympic Games. NIVEA can come up promotional campaigns with mobile services company to send promotional texts to all their customers. Distribution of free samples at beginning stage of product launch. Association of the brand with social site like facebook and twitter. Implementation of the Marketing Plan This is the most important phase of a marketing plan. A marketing plan has a defined time so for the above plan we can recommend a time of 1 to 3 years which will include all the research work and later implementation. So the implementation would start with: Research Work: Primary Research from Surveys, Questionnaire and Focus Groups that will provide us with Qualitative data. Secondary Research from the existing data of company; the sale over the year and other promotional expenses. Financial Statements providing the budget for further market research and marketing plan. Forecasting the sales and the cost associated with it. We need to keep in mind the challenges we can face during the implementation of Marketing Plan. Customers may start avoiding the product in case of excessive promotion. Customers may perceive NIVEA for Men as a poor quality product as initial prices will be low due to the launch. Competitors may come up with similar range and price. CONTROL In order to properly control our marketing plan we should: Regularly monitor the progress. Is the plan working or not. Monitor the sales , revenue generated, Return on our investments, customer satisfaction levels through researches and repeat purchases. Employees must be rewarded for achieved objectives. Employees are the main working force behind the plan so employee satisfaction with appraisals and rewards must be done. Market and customer choices changes every minute so regular market researches would help NIVEA for Men to rate their product in market. Any plan needs time to succeed; short term failure should not be taken as the final result. The success of marketing plan depends upon company , people and a smoothened blend between both to achieve the targets. Knowledge of targets and strive to achieve them creates endless possibilities of success. Sample Advertisement- Ref -8 http://www.youtube.com/watch?v=Kq70_xdZBxw CONCLUSION The main focus during the launch of the new NIVEA for men would be the mindset of the main target market. An efficient promotional activity along with sales promotion would be used for the launch. This will help to increase the market share and also would affect the overall sales of the NIVEA and the NIVEA FOR MEN range of products. NIVEA has realised that skin care and beauty products that were associated with women, is a thing of past. In todays world even men have started using these products and there is a major gap in the industry for men products. Hence NIVEA has come up with a all new mens range and get the maximum share in the market. Efficient advertisement in all the mediums will be used and so that will help further boost sales and increase the performance and quality perception in the minds of customers which will help also in the positioning product in the marketplace. CRITICAL REFLECTION Todays world is a digital world where a small number people can become voice of thousands and millions. So is the dynamic nature of marketing which has changed its face with changing global business environment. No more are the traditional methods of marketing followed. Marketing is totally customer centric where the aim is to get as close as to the customer. Companies have not limited themselves to a single state, country or a single continent. The greed for progress has made the companies go global. So has the marketing environment and need to market has changed as per the demand and change in customers who are spreaded globally. Companies change their strategies as per the country they are doing business in. For example Mc Donald does not provide beef or ham burgers in INDIA as it is against the choice of the customers. Keeping in mind the customers requirement the apt marketing plan is made. The plan whose outcome matches with what the customers desire. NIVEA as a company provides its customers with Innovative Skin and Beauty care. NIVEA has emerged as the most recognised skin and beauty care brands in the world. Keeping in mind what its customers want NIVEA does regular research work to provide the right value added product to its customers well then let it be NIVEA female range, NIVEA Visage or NIVEA for Men. Extensive Research and Development, wide range of products, top quality and environment friendly procedure and need satisfying products; these all act as a resource and capabilities of the organization which offers value to its customers. Its been an experience to develop a marketing plan for a company. With the development of the marketing plan I have come across the fact that marketing is a critical part of a business plan. Knowledge Gained With this assignment I have learned the minute details of marketing. Customers are the drivers of the market. How is a customer convinced to buy a product ? The use of different models to enhance the sales and give value to the product. VALUE TO CUSTOMERS Today most of the companies are dropping their brand value dramatically as they are moving away from satisfaction of customer needs and wants. The customers want best value for money and want to be loyal to their brands in this tough economic era. Nivea is continuously trying hard to adapt itself to customers need and offer value to them. They are doing so by launching new range of products and re-launching the existing ones. They are strategising themselves by reaching directly to customers and getting them to test new and improved products. They are focussing on the customers and are trying to create tangible human experiences across all marketing touch points. Their strategy states: Be honest about who you are and where you sit on the customer-focus spectrum Listen to your customers-what is good for your customers and if you are not valuing them what are you loosing. In this tough economic climate, resonate your customers and offer relevant value proposition. Hero your products in order to build ongoing relevance and value with the customers. Evaluate, Innovate, Listen and Communicate. The company focuses on the fact that they want their customers to be more of something that could play a role in the consumers life than selling a cure for a problem. They want their product to be an integral part of customers day to day life. They value their customers because they believe that the customers warm feeling towards the brand might turn into higher sales down the line. Providing value to customers is like putting money in the bank, this helps in repeat purchases, customer retention and positive word of mouth which ultimately leads to new customer acquisition. This helps the firm to secure their future in the market. The companies today are adding value to their customers because of the fact that Marketing strategies have changed. Today the focus point is the customer. The difference in todays marketing strategy and old marketing strategy has been stated below. OLD MARKETING SHORT TERM FOCUS. MARKETING MIX. PRICE AND QUALITY SENSITIVE CUSTOMERS. ALL CUSTOMERS EQUAL. MASS MARKETING. AGRESSIVE MARKETING. TRANSACTION PROFIT. NEW MARKETING LONG TERM FOCUS. INTERACTIVE MARKETING. VALUE CONSCIOUS CUSTOMERS. ALL CUSTOMERS NOT EQUAL. INDIVIDUAL MARKETING. SERVICE FOCUS. CUSTOMER LIFETIME VALUE. Value to customers lead to creating value for products and services. Nivea recognizes the role of its customers in developing its strategy. They believe that working on customers insight has led them to explore themselves beyond their existing comfort zone. LEARNING OUTCOME It is said that the more detailed information that has been collected and the more planning that has been done ahead of time, the faster and the more pleasant the trip. This works well for launch of any product by any company. One of the most fundamental features of any successful Business is creation and implementation of its business plan. We being the future entrepreneurs of tomorrow should have complete knowledge of the Start-Up Plans of any business and it was through this module that I learned about writing a Marketing Plan for any product in any business environment. The Marketing Management Module helped me learn ways to write a plan which should be both analytic and fundamental. It made me learn that the Business Plans requires a degree of expertise in Marketing Principles and Forecasting as well as the ability to gather and interpret relevant research data and formatting it the right way. Initially we just had theoretical knowledge about business plans but this module helpe d us think virtually and bring our knowledge into practical sense. Both module and the assignment proved to be very productive and helped me learn the essentials of a marketing plan. It helped me in bringing out the best through extensive research and exploring the data. A Marketing plan is the base of any business enterprise. Whether it is about launching a new product in the market or expansion of market of an existing product. A number of steps are involved in writing a Marketing Plan which should necessarily define the target market and should understand its needs as well. While doing this assignment on Nivea I conducted a clear and succinctive market research. I worked well on the collection of data and researched in depth on the techniques of writing a Marketing Plan which were taught to us in the Marketing Management Module. Today I have realised the fact that writing a Marketing Plan is a challenging job but taking up this one was worth the effort.  This was the learning experience of a lifetime.    A Marketing Plan runs the gamut from being creative to being pragmatic, but it should be written in a style which will be most receptive for evaluation. I managed to do the same by following all the steps involved in writing a Marketing Plan. Marketing Plan has the following elements which involve Executive Summary, Situation Analysis, Marketing Objectives, Target Markets, Marketing Mix, Marketing Budget and the implementation of the Plan as a whole. The first and the foremost step was introducing my parent company which is Nivea. The introduction defines as to what the company is and where will its product stand in the market. Next was Strategic Analysis of the company which was done using PESTEL analysis and SWOT analysis. SWOT made me understand the Strengths, the Weaknesses, the Opportunities which the company can make use of and the Threats which the company might face in the long run. The PESTEL made me realise the factors which affect the company in its establishment and the w orking. All these factors are very essential to keep in mind at the initial stages of the launch as ignorance of any of these might result in a number of pitfalls. The next step involved defining the Marketing Objectives of the new product which is to be launched. The marketing strategy helped me define why and how the plan would work in relation to all the factors influencing the business entity. I emphasised upon Product development of the new range and the Marketing Mix it would follow. This involved taking into account the companies resources, finances and controls. I tried not deviating myself from the path by keeping regular reality checks. These reality checks are very important at the time of making the Marketing Plans as this would help the firm overcome any pitfalls at the time of execution of the Marketing Plan. The last step was the implementation of the Marketing Plan in which I was sure as to what I was actually trying to achieve for my new series. I kept my central aim visible in order to minimise all the distractions and distortions which would frequently arise. Keeping the aim right is the key to success in the implementation of the Marketing Plan. To conclude I can say that I tried bringing together the Uniqueness and the Passion. Uniqueness so that people get what I want to offer them and Passion to enjoy selling what I want to sell. The Marketing Plan for this product would come into action soon and would help the product attain a good market position in the long run. This would surely help the product attract new customers and create wider market for the product. The brand name NIVEA would also be benefited by the launch of this product as this would add to its goodwill. I would conclude by saying that this assignment required a lot of effort but the effort proved to be fruitful. à ‚